Screenshots and App Previews
Screenshots/previews must match the real UI; follow resolution and device requirements strictly.
Resolutions and Counts
- iPhone: 6.7/6.5/5.5/6.1/5.8 major sizes; at least 1, up to 10; auto-scaling can cover multiple sizes.
- iPad: 12.9/11/10.5/9.7 sizes with same rules.
- App Preview (video): 15–30 seconds, real UI interactions, not pure promo animation.
Content Requirements
- Real UI, no concept art that differs from the product.
- Show core flows and highlights (login, main features, differentiators).
- If login/payment is involved, avoid sensitive info or misleading copy in screenshots.
Localization
- Localize text/captions by region to improve conversion.
- Watch for text length in different languages to avoid truncation.
Pre-Submit Check
- Resolution and device sizes comply.
- No watermarks or irrelevant ads; no sensitive/violating content.
- Matches description and helps reviewers understand the app.