Review Guidelines and Common Rejections
Read the high-frequency clauses of the App Store Review Guidelines: functionality, privacy, lawful content, and payment compliance.
High-Focus Areas
- Functionality: No crashes, blank screens, or unusable core features.
- Truthfulness: Descriptions/screenshots/IAP displays must match reality.
- Privacy & Data: Permission purposes clear; collect only after consent; no unauthorized tracking.
- Payments: Digital goods/services must use IAP; no third-party payments; physical goods need own payments and disclosure.
- Accounts/Login: If login required, provide demo account; social logins need equivalent options; must allow account deletion if accounts exist.
Common Rejection Codes
- 2.1 Important functionality broken or crashes.
- 3.1.1 Using non-IAP for digital content/membership.
- 5.1.x Privacy/permissions not disclosed, or no account deletion.
- 4.2 “Minimum functionality” issues: low quality or sparse content.
- 1.2/1.4 Illegal or inappropriate content (pornography, gambling, hate, etc.).
Prevention
- Self-test before submit: core flows, IAP, login, push, permission prompts.
- Write clear review notes: test path, accounts, environment; mention hardware/region requirements.
- Ensure privacy policy and nutrition label match actual data collection.