Prepare Metadata
Metadata must match the real app: description/keywords/privacy/support URLs/privacy policy are all required.
Required Metadata
- Description: Highlight core value; avoid exaggeration; first paragraph states main features and audience.
- Keywords: Comma-separated; avoid duplicates and competitor brands.
- Support URL / Marketing URL: Accessible and relevant.
- Privacy Policy URL: Stable link including data collection, usage, delete/opt-out methods.
- Contact: Reviewer email/phone.
App Privacy Nutrition Label
- In App Store Connect, declare data collection, usage, and whether data is linked/tracked.
- Be honest about SDKs and data types; if not tracking, ensure no tracking SDKs are included.
Permission Strings
- In Xcode
Info.plist, provide specific purposes for camera/mic/location, etc. - Keep messages aligned with actual usage to avoid “vague description” rejections.
Tips
- Align marketing copy with screenshots to avoid misleading users.
- If there are external links/accounts, make sure reviewers can access them and include credentials.